How Glamanand Supermodel India became India’s fastest growing major beauty pageant

The former and the current winner of Glamanand Supermodel India contest.
The former and the current winners of Glamanand Supermodel India contest.

Indian beauty pageant industry is one of the biggest beauty pageant industries in the world. Nowadays, there is hardly any international beauty pageant where we do not get to see an Indian representative. However, their existed devious monopoly in the Indian beauty pageant sector for almost 6 decades. The year 2015 is regarded as the year of reforms in the Indian pageantry. It was the year that witnessed the advent of the man who transformed the face of Indian pageantry and successfully pulled it out of the vicious claws of monopoly created by an organization since the dawn of pageantry in the nation. That man is Nikhil Anand, the founder of Glamanand Group, the parent company of India’s fastest growing major beauty pageant – Glamanand Supermodel India. Glamanand Supermodel India is one of the 3 major beauty pageants in India. It holds the rights to select India’s representative(s) for Miss International competition.

Nikhil Anand, the man who broke 60-year-old monopoly that existed in Indian pageant industry.
Nikhil Anand, the man who broke 60-year-old monopoly that existed in Indian pageant industry.

Nikhil created Glamanand Supermodel India competition in the year 2015, and within next 5 years of its existence the pageant attained significant growth and went on to achieve greater heights. Be it the production value, be it the pre-finale activities or be it the preliminary competition, the pageant excelled in every aspect leaving behind some of the older beauty pageants existing in India for several years. Glamanand Supermodel India is the only major beauty pageant in India that comprises a preliminary competition, a national costume segment and a talent competition. It is also the only major beauty pageant in India that broadcasts it finale and preliminary events live to the audience, something that never happened in India in the past. While several beauty pageants in India go for a delayed broadcast with major editing cuts, Glamanand Supermodel India remains the only beauty pageant that live streams all its segments – the preliminary show, the national costume show, the talent competition and the grand finale.

Miss India International 2019, Simrithi Bathija crowning her successor, Zoya Afroz.
Miss India International 2019, Simrithi Bathija crowning her successor, Zoya Afroz.

While we see most of the beauty pageants in India being hosted by stand-up comedians cracking inane jokes and having no connections to beauty pageant industry, this year’s Glamanand pageant was hosted by India’s very first Miss Teen International titleholder, Aayushi Dholakia. From the grand finale’s production value to the candidates’ outfits, from the format of the show to the final question, from the farewell of the outgoing titleholders to the crowning of the new queens, everything was carried out so holistically and in a well-planned manner that the show was remarkably entertaining and at the same time it managed to preserved the real values of a standard beauty pageant. Most beauty pageants in India are packed with music performances or dance performances by artists from Indian film industry, and very little or no coverage is given to the candidates, however, at GSI, nothing like that happened. It successfully preserved the authenticity of the term beauty pageant, which was lost long ago in India. At the conclusion of this year’s event, India’s representative for the next edition of Miss International was crowned. Along with that Indian representatives to beauty pageants like Miss Multinational, Miss Globe International and Miss Tourism World were also elected. With such a growth rate, that day is not far when Glamanand Supermodel India would make it to the list of the biggest national level beauty pageants in the world.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.